Sainsbury's held their annual Beauty Unleashed event in July this year, an event hosted exclusively for their in-store beauty experts to learn more about the brands they have on offer in store.
There were a number of brands at the event including CeraVe, Q+A, Eucerin and others. The event also included talks hosted by Sainsbury's executives and external experts such as Dr Beibei Du Harper, an NHS Dermatologist and Skin Scientist, as a spokesperson for Simple skincare.
Partnering with Simple skincare
Renude were the chosen partner for providing AI skin analysis and personalized routines for the Simple skincare brand (Unilever). These routines were focused on the Simple Active Barrier Care and Booster serum ranges. There are 4 booster serums in the range, including a 10% Vitamin C, E and F, 10% Niacinamide, 3% Hyaluronic acid and B5, and a 10% Ceramide booster and Omega complex.
A hybrid AI and aesthetician experience
Renude built a custom AI skin analysis and personalized skincare routine journey for the brand, with our team of aestheticians on hand to guide attendees through the journey. This hybrid model of using AI-powered analysis and recommendations, paired with in-person human experts to explain the process and answer any questions, worked very effectively — as it has done at previous events of this type.
This was an excellent example of how Renude's AI technology can be adapted to a number of environments to engage and educate the audience.
Bring Renude to your next event
If you're planning an upcoming event and would like to learn more about how Renude's AI skin analysis can add value, please reach out to us to discuss.
