Sarah Chapman
Discover how Sarah Chapman London delivered a +39% AOV uplift and 88% email opt-in rate with Renude's AI Skin Advisor.
9.7%
Diagnostic-to-purchase conversion
+39%
Uplift in average order value
88%
Email marketing opt-in rate
"At Sarah Chapman, everything we do is rooted in expert consultation and deep learnings from performing over 15,000 treatments per year. Renude has enabled us to extend that philosophy seamlessly online.
The platform integrates effortlessly with our website and email marketing platform, allowing us to deliver personalized skincare journeys while gaining a deeper understanding of our customers.
It has strengthened engagement, increased confidence in our recommendations, and driven stronger commercial performance — without compromising the level of care and sophistication our customers expect."
Bella Rubbo
E-Commerce Manager, Sarah Chapman
Overview
Sarah Chapman London is a globally recognized luxury skincare brand, founded by renowned facialist and product formulator Sarah Chapman, and rooted in advanced science, sensorial luxury and clinical expertise.
Renude partnered with Sarah Chapman to recreate the brand's bespoke in-clinic consultation experience online — and within months, the platform was driving meaningful gains in conversion, basket size and customer engagement.
The Challenge
For a brand built on over two decades of clinical excellence and bespoke care, Sarah Chapman London faced a challenge familiar to many professional-grade brands:
- How to extend their in-clinic expertise to a growing global online audience
- How to drive higher conversion while preserving their luxury brand experience
- How to replicate the integrity, personalization and sophistication of expert-led advice — without overburdening their customer service team
Why Renude
The Sarah Chapman team were looking for a tool that could reflect the expert-led, bespoke skin consultation experience provided in their clinic. On reviewing the options, the team chose Renude for a few reasons:
- Visual skin analysis to help consumers understand their skin better
- Each skincare recommendation clearly explained
- Ingredient explainers for key actives in every product
- Straightforward Shopify and CRM integrations
The Solution
Renude launched a digital bespoke skin consultation on the Sarah Chapman website — a carefully crafted experience designed to:
- Guide customers through a detailed, skin-specific assessment
- Deliver bespoke skincare routines using Sarah Chapman's industry-leading skincare expertise and professional-grade formulations
- Communicate the rationale behind each recommendation with the clarity and authority of an in-clinic expert
The journey was curated with the brand's visual identity, tone of voice and luxury feel — ensuring a seamless extension of the offline experience.
The Partnership
Sarah Chapman's success with Renude shows the power of:
- Personalized, clinically aligned routines
- Specialized visual AI skin analysis
- Meaningful customer engagement
The partnership created an AI-powered journey that matched the luxury experience and clinical excellence of Sarah Chapman's physical consultations — and the results speak for themselves.
The Results
These numbers represent our growth, success, and commitment to delivering top-notch services. Take a closer look at what we've accomplished.