Rodial

"Renude mirrors the intelligence and refinement our customers expect from Rodial. The technology understands the science behind our formulas and the advanced actives that define them, allowing our customers to receive guidance that aligns with the standard of expertise they associate with our brand."

Syhem Hattabi
Customer Service Lead, Rodial

Overview

Rodial is a luxury skincare house known for its high-performance formulations, advanced actives and unmistakable point of view. Customers expect a level of refinement and expertise that matches the brand itself — and that expectation extends to every touchpoint on the website.

Renude partnered with Rodial to create a fully brand-aligned skin advisor — turning what had been a generic routine-finding tool into a premium, trusted, high-conversion experience.

The Challenge

Rodial had previously deployed a routine-finding tool from an established provider, but the experience consistently fell short of the brand's standard. Customers reported that it felt:

• Generic — with little understanding of Rodial's brand or its formulations
• One-directional — lacking real personalization or the ability to answer follow-up questions

Rodial terminated the contract. They needed a skin analysis advisor that could reflect their formulation expertise, premium positioning and the Rodial Woman herself: confident, sleek, informed and empowered.

Why Rodial Chose Renude

Following Renude's 2025 press launch, Rodial was attracted to three things in particular:

• Skincare-specialized intelligence built on dermatology, formulation science and ingredient-level logic
• Genuine depth and nuance in handling actives, concentrations, layering and product interactions
• Brand-adaptable communication that could be tuned to the Rodial Woman's polished, confident tone

The Solution

Renude created a fully brand-aligned Rodial Skin Advisor, designed to:

• Provide premium, high-touch guidance from the first question to the final routine
• Reflect Rodial's sophisticated tone of voice in every response
• Surface brand USPs naturally — never at the expense of the customer's question
• Deliver clinically grounded, personalized routines built around the Rodial range
• Create the feeling of having a dermatologist in your pocket

The visual experience matches Rodial's minimal, sleek aesthetic — quietly confident, never overstated. One early customer summed it up best: "It felt like a dermatologist in my pocket — the AI got it exactly right."

The Partnership

The Rodial x Renude partnership demonstrates how luxury beauty brands can scale expert guidance without compromising on tone:

• Replace generic, off-the-shelf tools with brand-true intelligence
• Convert discerning shoppers through confidence, clarity and credibility
• Deflect routine product questions from the support team — freeing them for the higher-value conversations only humans can handle
• Transform routine-finding from a chore into a premium digital touchpoint

The results speak for themselves: customers engaging with the Rodial Skin Advisor convert at +67%, spend 2x more per order, and 73% of beauty-related enquiries are now resolved on-site — before they ever reach a support ticket.