Ella & Jo
Discover how Ella & Jo delivered a +73% AOV uplift and +57% conversion uplift with Renude's AI Skin Routine.
+57%
Conversion uplift from engaged customers
+73%
Uplift in average order value
77%
Email marketing opt-in rate
Overview
Ella & Jo is a fast-growing Irish skincare brand built on simplicity, education and results-led formulations. As the range has expanded, so has the need to guide new customers through it — gently, confidently and at scale.
Renude partnered with Ella & Jo to deploy a brand-aligned AI Skin Routine. Within three months, the platform was driving meaningful gains in conversion, basket size and email engagement.
The Challenge
As Ella & Jo's product range grew, so did the discovery problem familiar to scaling DTC skincare brands:
- New customers struggled to choose the right products for their skin
- Product discovery on-site lacked meaningful personalization
- Delivering educational content at scale was difficult to do well
- The brand needed expert-level guidance without expanding the support team
Why Renude
Ella & Jo evaluated Renude on three things that mattered most to them as an education-led brand:
- The depth of education provided alongside each product recommendation
- Visual skin analysis to help customers understand their own skin better
- The proven email opt-in rates Renude was already delivering for partner brands
The Solution
Renude deployed its AI Skin Routine on the Ella & Jo website — a digital skincare expert designed to:
- Onboard customers quickly through their skin goals and concerns
- Build a routine matched to real-world skin needs, using Ella & Jo's own range
- Explain the rationale behind every recommendation in plain, expert language
The technology is built on five years of consumer skin data, validated by Harley Street dermatologists — so the advice on the site mirrors the standard a customer would expect from an in-clinic consultation.
The Partnership
The Ella & Jo x Renude partnership delivered three things at once:
- Personalized routines for every customer
- Educational content about ingredients and how the products fit together
- An engaging on-site journey that drove a 77% email marketing opt-in rate
Within three months, customers engaging with the AI advisor were converting at +57% and spending +73% more per order — turning what was a discovery problem into a clear commercial win.