Nip + Fab x Renude
Discover how Nip + Fab achieved a 16% conversion rate and 42% uplift in average order value with Renude AI Skin Advisor.
16%
Conversion rate from chat to purchase
+42%
Uplift in average order value
>70%
Fewer incoming CX tickets
"At Nip + Fab, we do the science so our customers can see the results. Renude allows us to extend that same level of expertise to every shopper, instantly. It cuts through the noise for customers who want simple, credible solutions without needing to be a skincare expert or spend hours researching routines."
Syhem Hattabi
Customer Service Lead, Nip + Fab
Overview
Nip + Fab has long been known for its results-driven, ingredient-led formulas. With this success came a predictable operational challenge: customers wanted personalized help — every day, at every hour.
Renude built Nip + Fab a brand-aligned AI Skin Advisor — and within months, the results spoke for themselves.
The Challenge
Nip + Fab was experiencing a rapid influx of questions across their channels. The brand knew that providing personalized advice dramatically improved conversion and order value, but scaling a team of expert advisors wasn't feasible. As DTC performance became an even higher priority, they needed a way to:
- Convert more shoppers to sales on-site
- Increase routine uptake and number of products purchased in a single transaction
- Drive higher re-purchase rates
- Maintain the high-quality CX advice and ingredient expertise the brand is known for
Why Renude
In 2025, Nip + Fab's Head of CX, Syhem Hattabi, attended the Renude press launch. Sitting front row, she questioned Renude CEO Pippa Harman in detail on how the technology understands skincare ingredients and routine layering — verifying how deeply the AI grasped those nuances.
What convinced her was that the technology:
- Differentiates between similar skincare formulas
- Understands concentrations of active ingredients within those products
- Applies dermatology-backed skin and ingredient logic
- Assesses skin concerns with real nuance
- Delivers personalized advice and recommended routines with custom instructions at scale
As someone deeply versed in skincare science and customer behavior, Syhem was impressed by the intelligence, accuracy and depth Renude demonstrated — both in ingredient knowledge and in personalized communication with customers. She signed Nip + Fab up the same month.
The Solution
Renude created a fully brand-aligned Nip + Fab Skin Advisor, designed to:
- Provide premium, high-touch guidance
- Reflect Nip + Fab's sophisticated tone of voice
- Surface brand USPs naturally and intelligently
- Deliver clinically grounded, personalized routines
- Create the feeling of having a dermatologist in your pocket
The experience fits seamlessly with Nip + Fab's aesthetic — minimal, sleek, confident — while empowering shoppers with credible, expert-level advice.
The Partnership
The Nip + Fab x Renude partnership demonstrates how premium beauty brands can:
- Scale expert guidance without compromising on tone
- Replace generic tools with brand-true intelligence
- Convert discerning shoppers by giving them confidence, clarity and credibility
- Transform routine-finding into a premium digital experience
Renude empowers Nip + Fab to deliver the elevated, trusted, expert-led service their audience expects — every single time.
The Results
These numbers represent our growth, success, and commitment to delivering top-notch services. Take a closer look at what we’ve accomplished.