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Vitamin C

Vitamin C has many skin benefits, including its action as an antioxidant, to neutralise free radicals (reactive molecules with an unpaired electron), preventing them from causing damage to cells within the body. Vitamin C is also involved in the collagen-production process, so provides anti-wrinkle activity through this mechanism. Lastly, Vitamin C inhibits the enzyme tyrosinase, which is involved in melanin-synthesis, and can therefore visibly reduce areas of hyperpigmentation in the skin. Vitamin C is a family of ingredients also known as ascorbic acid, ascorbyl glucoside, ascorbyl palmitate, ethyl ascorbic acid, l-ascorbic acid, magnesium ascorbyl phosphate, sodium ascorbyl phosphate and tetrahexyldecyl ascorbate.

What is Vitamin C?

A potent and multifunctional superstar skincare ingredient with decades of research behind it.

What does Vitamin C do?

Vitamin C promotes Collagen synthesis, so can help make the skin firmer. It also helps with hyperpigmentation, dark spots, and uneven skin tone as well as preventing damage from the sun by neutralising free radicals.