Part of the Vitamin C family of ingredients, L-ascorbic acid is designed to improve its stability and skin penetration abilities, to achieve optimum skin benefits. Once absorbed into the skin, the ethyl group is removed, and l-ascorbic acid is returned to its active form, where it can best support the skin to achieve visible brightening & anti-ageing results.

Vitamin C can also be found on ingredients lists as ascorbic acid, ascorbyl glucoside, ascorbyl palmitate, l-ascorbic acid, magnesium ascorbyl phosphate, sodium ascorbyl phosphate and tetrahexyldecyl ascorbate.

Renude

dullness

elasticity

fine_lines

photoageing

uneven_tone

wrinkles

I have chosen this concentrated vitamin c serum to brighten skin and fade pigmentation. The formulation contains vitamin c which releases slowly over time, making it gentle on the skin whilst remaining highly effective.

3-0-Ethyl ascorbic acid is a modified version of L-ascorbic acid (pure Vitamin C), designed to improve its stability and skin penetration abilities, to achieve optimum skin benefits. Once absorbed into the skin, the ethyl group is removed, and l-ascorbic acid is returned to its active form, where it can best support the skin to achieve visible brightening & anti-ageing results.

ethyl ascorbic acid

Vitamin C has many skin benefits, including its action as an antioxidant, to neutralise free radicals (reactive molecules with an unpaired electron), preventing them from causing damage to cells within the body. Vitamin C is also involved in the collagen-production process, so provides anti-wrinkle activity through this mechanism. Lastly, Vitamin C inhibits the enzyme tyrosinase, which is involved in melanin-synthesis, and can therefore visibly reduce areas of hyperpigmentation in the skin.

Glycerin is a humectant present in all natural lipids. It works to attract water molecules towards it, plumping & hydrating the applied area, resulting in smooth, soft, hydrated skin. It is one of the most widely used humectants in skincare, due to it’s high performance and broad availability (making it very cost-effective). Recent research has shown that it’s ability to penetrate the layers of the skin is superior to that of low molecular weight hyaluronic acid, making it a brilliant choice for overall skin hydration, and suitable for all skin types.

glycerin

Sodium hyaluronate is the sodium salt of hyaluronic acid (a polysaccharide which occurs naturally in the body), created to improve the ingredient stability. It works as an extremely powerful humectant, able to attract 1000x its own weight in water, to immediately plump and hydrate the area it is applied to. The body’s own production of hyaluronic acid slows with age, so supplementing this ingredient in topical formulations helps to support the skin’s natural moisture-binding, anti-ageing mechanisms.

sodium hyaluronate

Hyaluronic acid is a polysaccharide which occurs naturally in the body. Hyaluronic acid works as an extremely powerful humectant, able to attract 1000x its own weight in water, to immediately plump and hydrate the area it is applied to. The body’s own production of hyaluronic acid slows with age, so supplementing this ingredient in topical formulations helps to support the skin’s natural moisture-binding, anti-ageing mechanisms.

Urea is humectant ingredient found in the skin’s natural moisturising factor (NMF), making up around 7-8% of the total composition. Its humectant properties mean it can bind to water molecules in the atmosphere, drawing them to it, and in turn plumping and hydrating the skin. Research also shows that Urea has a mild exfoliating action on the skin, encouraging the removal of dead cells which results in smoother, healthier, more hydrated skin.

urea

Vitamin C, a great classic which is not so easy to formulate! In its pure state it is unstable over time, in other words it loses its properties and is no longer effective. You’ll see, it’s noticeable because it turns brown.

So how can its effectiveness be maximized? SVR vitamin C is an optimized form. 20% of this optimized Vitamin C is equivalent to 17% of pure Vitamin C. Its structure is similar to Vitamin C and offers the same properties as pure Vitamin C but is stable and effective over time.

This group contains Vitamin C serums which are based on derivatives of ascorbic acid, and therefore may be more suited to those who can't tolerate ascorbic acid in it's pure form.

Vitamin C serum picks - Non-ascorbic acid

This vitamin c formula is loaded with a lipid-soluble of Vitamin C (known as tetrahexyldecyl ascorbate), making it super stable whilst minimising irritation. The formula has a jojoba oil base, which is very similar to the skins natural sebum, so this a great option for all skin types.

This serum formula contains 20% ethylated ascorbic acid. This derivative is close to pure ascorbic acid so has great efficacy, but due to its slightly altered molecular structure it is much better tolerated by occasionally sensitive skin.

This vitamin c formula contains 3% of a lipid-soluble of Vitamin C (known as tetrahexyldecyl ascorbate). The formula has a squalane base, which is very similar to the skins natural sebum, so this a great option for all skin types.

Clinically proven

Non-comedogenic

Dermatologically tested

Sensitive

Unfragranced

Counter Culture

roughness

This serum addresses multiple signs of ageing, including loss of firmness, sagging, fine lines, and deep wrinkles. It contains peptides to smooth fine lines and green tomato extract to improve skin firmness.

Acetylarginyltryptophyl Diphenylglycine is a synthetic tetrapeptide used in skincare for its firming abilities. It works by inhibiting the enzyme elastase, which breaks down elastin in the skin (the protein responsible for skin firmness and elasticity). This reduction in elastase allows for higher levels of elastin in the skin, which in turn leads to skin that looks firmer, tighter and restructured.

anti-ageing peptides

Many peptides function as anti-ageing ingredients in skincare, due to their ability to fit specific receptors in the body to trigger anti-ageing responses. This includes mechanisms like collagen production, cell regeneration or even blocking muscle contractions to smooth expression lines. Peptides are made up of amino acids, and are unique in shape, with a huge variety available to target specific responses in the body.

L-ascorbic acid is Vitamin C in its purest form, and the active form required by the body to result in the many skin skin benefits of Vitamin C. The issue with L-ascorbic acid is in the delivery, as it is very unstable in water, and needs a pH 4 or below for it to penetrate the skin. That being said, when it can be stabilised in a formula and is able to penetrate the skin, it provides the highest potency of any form of Vitamin C currently available.

ascorbic acid

beta-carotene

Beta Glucans are polysaccharides found naturally in oats, fungi, seaweed and yeast. They are best known for its skin-soothing properties, showing excellent effects at reducing redness and other symptoms of sensitive skin. They do this via barrier-supporting properties, as they form a film on the skin’s surface to offer protection against daily environmental stressors, which can aggravate sensitive skin. They also stimulate macrophage function in the body (immune cells which fight invading bacteria), so offer added benefit to those with already compromised skin barriers more susceptible to bacterial infection, for example ezcema-prone or or drier skin types. Their polysaccharide nature makes them an effective humectant, meaning they can draw water molecules towards them to plump and hydrate the area.

beta glucan

Brown algae is a nutrient dense underwater plant, rich in vitamins and minerals. It is used in skincare for it's antioxidant properties, as well as its ability to moisturise the skin and potentially offer regenerating effects.  

brown algae

cabbage leaf extract

Cabbage Leaf Extract is a natural extract rich in flavonoids and anthocyans. Flavonoids are plant polyphenols which offer antioxidant protection against reactive free radicals. Anthocyans are substances produced by the plant in nature to protect against environmental stressors: UV radiation, oxidation & temperature. Studies have also shown that Cabbage Leaf extract provides anti-inflammatory benefits when applied topically to the skin. 

Sunflower seed oil is a natural oil derived from the seeds of the sunflower plant. It is rich in omega fatty acids and used in skincare for its emollient and antioxidant properties. 

helianthus annuus seed oil

hyaluronic acid

Jojoba oil is a natural oil from the jojoba plant. It is structurally similar to our skin's natural sebum (oil), so absorbs very well into the skin and doesn't clog the pores. It is fantastic for nourishing the skin and is naturally high in fatty acids, antioxidants and vitamins to optimise skin barrier health.

jojoba oil

Lecithin can be classed as a phospholipid, which occurs naturally in eggs, soybean, sunflower oil and corn. It contains a high concentration of fatty acids, which support the skin’s natural barrier by creating a lipid film to prevent trans-epidermal water loss (TEWL). Lecithin also has lipophilic & hydrophilic properties, meaning it can function as an emulsifier and skin penetration-enhancer, helping to deliver actives deeper into the skin.

lecithin

Our outer layer of the skin, the stratum corneum, has a multilamellar structure (essentially a fine membrane), made up of lipids (fats), to form a non-permeable barrier. This keeps water inside the skin, and acts as the first defense against external aggressors. The lipids which make up the majority of this are known as ceramides, which are produced naturally in the body from a range of other naturally-occurring lipids, which we class here as essential lipids (not the same as essential fatty acids, which are deemed ‘essential’ as the body cannot produce these naturally.) Using these lipids in skincare helps to support the natural skin barrier, preventing water-loss to keep skin hydrated and balanced.

oat extract

Oat extract is known to have soothing, anti-inflammatory effects in the skin, and is a popular active for treating symptoms of dry skin. It also has antioxidant properties so is able to protect the skin against free radicals caused by pollution and UV.

prebiotics

Prebiotics in simple terms, can be classed as a food source that encourages the growth of good bacteria on the skin. The microbiome (the ecosystem of bacteria on the skin) is a relatively new discovery and we are learning that this is linked to many different aspects of our health, mood and appearance. A diverse breadth in the strains of bacteria living on the skin results in a healthy microbiome, and some early research has linked certain imbalances in this microbiome to skin conditions such as acne, ezcema and psoriasis.

Algae is an incredibly interesting natural ingredient source. It is essentially an underwater plant, designed to get its food from sunlight, much like any other plants, although from much more challenging conditions. There are many types of algae (kelp, laminaria, microalgae), but in general in all its forms it acts as a powerful antioxidant, protecting from free radical damage, as well as being able to hydrate the skin and deliver naturally-occurring vitamins into the skin.

red algae

Squalane is a natural substance usually derived from olives. It is structurally very similar to our skin’s own sebum, so is a great ingredient to support our own natural skin processes. In drier skin, which is naturally lacking in natural sebum, it helps to support the skin barrier to prevent water loss, which results in more hydrated, smooth and plump skin. Due to its sebum-mimicking structure, it is non-comedogenic, meaning it won’t cause breakouts, so is also suitable for oily and acne-prone skin. It can be a great option to reduce any over-stimulation of the sebaceous glands, which can occur with excess cleansing (and make breakouts worse). It also works to support the skin barrier to combat any drying effects caused by ingredients commonly associated with acne treatment, so is a great ingredient for all skin types.

squalane

Turmeric root has long been used in Eastern medicine for its various benefits, including as an anti-inflammatory and antibacterial. In skincare, it offers antioxidant protection, and has been shown to calm redness and reduce breakouts.

turmeric root extract

Vitamin E is a fat-soluble Vitamin contained in many plant oils, or can also be produced synthetically. Vitamin E is found naturally in our own skin, and it’s main benefit is to offer powerful antioxidant protection against pollution and free radical damage. It also helps to support our skin’s natural lipid barrier, which in turn improves the hydration levels within the epidermis, as water loss through the skin is minimised.

vitamin e

Potent vegan daily treatment for plumper, firmer skin
 
 2023 InStyle Beauty Editors' Pick
 2023 SHEFinds Best New Beauty Award Winner
 
 This multitasking luxury serum uses three different types of upcycled tomatoes‚Äîplus a medley of clean, high-performance actives‚Äîto target multiple signs of aging, including loss of firmness, sagging, fine lines, and deep wrinkles. BYROE‚Äôs clean, green serum also boasts Palmitoyl Pentapeptide-4, which instantly plumps the look of fine lines, as well as Green Tomato SE and patented Upcycled IBR-TCLC¬Æ, which both improve the appearance of dark spots, deep wrinkles, and slack skin.
 
 
 REAL¬†RESULTS¬†
 
 Clinically proven to:
 Improve skin firmness.
 
 IMMEDIATELY AFTER USE¬†
 98% saw a visible improvement in skin softness
 95% agreed this serum instantly hydrated their skin
 85% agreed this serum immediately¬†improved skin radiance and glow¬†
 
 ONE WEEK
 100% agreed this serum effectively hydrates skin
 97% saw a visible improvement in skin firmness
 87% agreed their skin looked visibly brighter
 
 TWO WEEKS
 100% agreed this serum leaves skin feeling smoother
 90% saw a diminished appearance of fine lines
 90% saw a visible improvement in skin tightness/sagging
 88% saw a diminished appearance¬†of wrinkles
 
 FOUR WEEKS
 100% agreed this serum delivers long-lasting hydration
 100% agreed this serum boosted skin plumpness
 95% saw a visible improvement in skin firmness
 93% agreed they would use this serum in their healthy aging routine
 
 In a clinical study, 20 subjects
 Based on a consumer survey of 40 participants over a 4-week period

Nut free

ageing_pores

congested_pores

inflammatory_acne

I have chosen this medium strength retinol night treatment to smooth skin, tackle congestion and reduce the visible signs of ageing you mention as concerns.

encapsulated retinaldehyde

Vitamin A, aka Retinol, is one of the most well-researched actives used in skincare today. Retinol and all of its derivatives are broken down within the skin first into retinaldehyde, then into retinoic acid, the active form recognised by the body to trigger it’s skin benefits.

Retinoic acid (aka tretinoin) is the gold standard of anti-ageing and works in a number of ways. Firstly, it blocks the production of collagen-degrading enzymes, meaning collagen does not get broken down as quickly in the skin. After prolonged use (6M+), it has also been shown to stimulate the production of type I and type III collagen, reducing wrinkles and improving skin firmness. It has been shown to protect against UV-induced damage, as well as reducing the appearance of hyperpigmentation in the skin. Skin treated with retinoids is smoother, more even-toned, firmer and younger looking.

tetrahexyldecyl ascorbate

Tocopheryl acetate is a specific form of the fat-soluble Vitamin E, with improved stability vs. Tocopherol. Vitamin E is found naturally in our own skin, and it’s main benefit is to offer powerful antioxidant protection against pollution and free radical damage. It also helps to support our skin’s natural lipid barrier, which in turn improves the hydration levels within the epidermis, as water loss through the skin is minimised.

tocopherol acetate

Rediscover youthful skin with Crystal Retinal™, Medik8’s latest innovation in vitamin A is now available in four strengths. Formulated with stabilised retinal, a powerful derivative of vitamin A with next-generation anti-ageing results. Unmatched in its age-defying power, retinal can deliver results comparable to clinical-grade vitamin A up to 11 times faster than classic forms of retinol.1 The ground-breaking overnight serum visibly minimises fine lines and wrinkles; firming and plumping the complexion to resurface skin texture and soften the face. Featuring hyaluronic acid, glycerin and vitamin E, it hydrates skin at every level to deliver a supple, even-toned, more youthful-looking complexion. More than that, it actively helps reduce blemish-causing bacteria to keep skin clear and balanced. In just 4 weeks, skin is noticeably younger, smoother and undeniably radiant.

Retinoids are clinically proven in treating both acne and ageing concerns. These low-strength options are great for introducing sensitive skin to retinoids.

Beginner/sensitive retinoid serum picks

We consider Medik8 to be the Queen of retinoid innovation, and this serum does not disappoint. A great introduction to retinoids, it uses 0.01% encapsulated retinaldehyde, which has shown to deliver results 11x faster than retinol, without any of the commonly associated side effects (dry, flaky skin, redness, irritation). The silky lightweight creamy serum also includes glycerin, vitamin e and hyaluronic acid to hydrate the skin.

UK made

Cruelty free

Awarded

Vegan

I have chosen this high strength retinol night treatment to smooth skin, tackle congestion and target the visible signs of ageing.

Retinoids are clinically proven in treating both acne and ageing concerns. These high-strength options are great for skin already acclimatised to retinoids.

High strength retinoid serum picks

We consider Medik8 to be the Queen of retinoid innovation, and this serum does not disappoint. A seriously potent formula, it uses 0.1% encapsulated retinaldehyde, which has been shown to deliver results 11x faster than retinol, without any of the commonly associated side effects (dry, flaky skin, redness, irritation). The silky, lightweight creamy serum also includes glycerin, vitamin e and hyaluronic acid to hydrate the skin. Natural tonka bean extract provides a delicate vanilla scent. Vegan.

A lightweight oil-based serum containing a potent 1.0% pure retinol alongside antioxidant vitamin e in a jojoba oil base (jojoba is structurally very similar to the skin's own sebum, which means it absorbs well and does not clog pores). Fragrance free. Vegan.

I have chosen this medium strength retinol night treatment to smooth skin, tackle congestion and reduce the visible signs of ageing you mention as concerns.


**Phase in slowly. Start with 1x per week, building up usage (if tolerated) to every night over several weeks. Avoid the corners of the mouth, the eye area and the neck.

Retinoids are clinically proven in treating both acne and ageing concerns. These low-strength options are great for introducing retinoids into your routine.

Low strength retinoid serum picks

We consider Medik8 to be the Queen of retinoid innovation, and this serum does not disappoint. A great introduction to retinoids, it uses 0.03% encapsulated retinaldehyde, which has been shown to deliver results 11x faster than retinol, without any of the commonly associated side effects (dry, flaky skin, redness, irritation). The silky, lightweight creamy serum also includes glycerin, vitamin e and hyaluronic acid to hydrate the skin. Natural tonka bean extract gives a delicate vanilla fragrance. Vegan.

A lightweight oil-based serum containing 0.3% pure retinol alongside antioxidant vitamin e in a jojoba oil base (jojoba is structurally very similar to the skin's own sebum, which means it absorbs well and doesn't clog pores). Fragrance free. Vegan.

I have chosen this medium-high strength retinol night treatment to smooth skin, tackle congestion and target the visible signs of ageing.


**Phase in slowly. Start with 1x per week, building up usage (if tolerated) to every night over several weeks. Avoid the corners of the mouth, the eye area and the neck.

Retinoids are clinically proven in treating both acne and ageing concerns. These mid-strength options are grerat for skin already acclimatised to retinoids.

Mid-strength retinoid serum picks

We consider Medik8 to be the Queen of retinoid innovation, and this serum does not disappoint. A great mid-strength option, it uses 0.06% encapsulated retinaldehyde, which has been shown to deliver results 11x faster than retinol, without any of the commonly associated side effects (dry, flaky skin, redness, irritation). The silky, lightweight creamy serum also includes glycerin, vitamin e and hyaluronic acid to hydrate the skin. Natural tonka bean extract gives it a delicate vanilla scent. Vegan.

A lightweight oil-based serum containing 0.6% pure retinol alongside antioxidant vitamin e in a jojoba oil base (jojoba is structurally very similar to the skin's own sebum, which means it absorbs well and does not clog pores). Fragrance free. Vegan.

This oil-based serum contains 5% Granactive retinoid (hydroxypinacolone retinoate for the geeks out there). This new generation retinoid has been shown to be as effective as prescription-only retinoic acid, without any of the associated negative side effects, and is optimised for maximum absorption into the skin. Fragrance free.

sebaceous_filaments

I have chosen this weekly mask to give a boost of radiance to the skin. It contains a blend of exfoliating acids, vitamin c, soothing agents and antioxidants to given a brightening boost to the skin. Use as a perk me up for the skin, once a week maximum and not on the same night as any other exfoliating ingredients.

Allantoin occurs naturally in the body, but can also be derived from the root of the Comfrey plant or Chamomile, or produced synthetically. It is used in skincare for its ability to promote wound healing and healthy tissue growth, by stimulating the fibroblasts in the dermis to produce collagen and elastin fibres, essential tissues for skin regeneration and healing. Allantoin has also been shown to have soothing and anti-irritant properties, which is thought to be down to its ability to form complexes with irritating agents, thus preventing them from activating inflammatory mechanisms within the skin.

allantoin

Bisabolol is a naturally-occurring active found in the chamomile plant, although this can also be created synthetically. It’s key properties are as an anti-inflammatory and soothing agent, with some studies also showing it to have a brightening effect on the skin. Bisabolol is also a rich source of Panthenol (Vitamin B5), which acts as a humectant, meaning it draws water molecules towards it to plump and hydrate the area. Studies have also shown that bisabolol can enhance the penetration of other actives into the skin, so is great when used in combination with other actives designed to work at the basal layer of the epidermis, or in fact the dermis.

bisabolol

Glycolic acid is an alpha hydroxy acid (AHA), derived from sugar cane. AHAs work by dissolving the keratin binding the outermost layer of skin cells, speeding up the skin’s natural exfoliation process. This leads to smoother, brighter, clearer skin, whilst reducing skin discolouration & fine lines/wrinkles with continued use.

Glycolic acid has the smallest molecular weight of all the AHAs, meaning it can penetrate the skin quickest, producing the fastest results, but also most likely to cause skin sensitivity, so it is best for those with fairly tolerant skin types.

glycolic acid

Lactic acid is an alpha hydroxy acid (AHA), which occurs naturally in the body, as well as being found in dairy products, but is typically derived synthetically for cosmetics today.

AHAs work by dissolving the keratin binding the outermost layer of skin cells, speeding up the skin’s natural exfoliation process. This leads to smoother, brighter, clearer skin, whilst reducing skin discolouration & fine lines/wrinkles with continued use.  

lactic acid

Salicylic acid is a beta hydroxy acid (BHA), which occurs naturally in willow bark. Salicylic acid works as an exfoliating acid to dissolve the keratin that binds the outermost layers of the skin, encouraging the natural exfoliation process of the skin.

Due to its oil-soluble form, salicylic acid can penetrate inside the pore, to clear out dead skin cell build up and prevent comedones (blocked pores) from occurring, or acne-causing bacteria to overpopulate within the pore. This P.Acnes bacteria is anaerobic so needs an oxygen-free environment to thrive, and thus require a pore to be blocked.

salicylic acid

Sodium PCA is the sodium salt of pyrrolidone carboxylic acid (PCA), which is found naturally in the body, and in the skin’s natural moisturising factor (NMF). PCA acts as a humectant, meaning it draws water to it, plumping and hydrating the area. The skin’s NMF ensures adequate hydration of the stratum corneum, which also works to support the overall barrier function of the skin, regulating trans-epidermal water loss (TEWL). Including Sodium PCA in skincare supports this natural mechanism of the skin.

sodium pca

Natural moisturising factor (NMF) is a substance produced by the body, made up of minerals, lactate, urea, amino acids & humectants, which coats the surface skin cells to keep them moisturised. NMF increases the skin’s ability to retain moisture, which results in more hydrated, plump, smoother skin.

tocopheryl acetate

This revitalising and glow-inducing weekly peel is designed to remove dead skin and restore your skin’s vibrancy. Supercharged with 10% Glycolic & Lactic Acid, 5% Ethylated L-Ascorbic Acid & Pomegranate Enzymes Complex, Centella Asiatica, Glutathione, and Licorice Root, this peel leaves your skin feeling hydrated and gently exfoliated, revealing fresher and brighter looking skin.

These treatments include AHAs (alpha hydroxy acids) to exfoliate the skin, decongest pores, reduce blemishes & blackheads, brighten and refine skin.

Weekly high strength exfoliating peel picks

This high strength peel mask is a fantastic treat for the skin to decongest, exfoliate, smooth the skin and improve overall radiance. It contains a blend of glycolic, lactic and salicylic acids alongside hydrators and soothing ingredients to balance the skin.

PETA certified

Diverse founder

I have chosen this active-packed serum to target pigmentation and wrinkles in the skin.

Exopolysaccharides (EPS) are phytochemicals produced by Algae to protect from external stressors: UV radiation, oxidation (from free radicals) and temperature, so these provide skin-protecting benefits in skincare. Being a polysaccharide, this also offers humectant qualities, meaning it can draw water to it, plumping & hydrating the area it is applied to.

algae exopolysaccharides

algae extract

ceramide ap

Ceramides are long chains of lipids, which occur naturally within the epidermis. Their function is to hold the skin cells together by creating a barrier against water-loss from the inside-out, and external aggressors from the outside-in. They make up almost 50% of our skins composition, but they can be depleted by UV, free radicals & pollution, and their production also naturally slows with age. This leads to an impaired skin barrier, which results in dry, rough skin with more visible wrinkling and redness. Applying ceramides topically can increase the levels of ceramides in the epidermis, and therefore supports the natural healthy functioning of the skin.

ceramide eop

ceramide np

Niacinamide, also known as Vitamin B3 and Nicotinamide, has many skincare benefits. Firstly, it regulates sebum production in the skin, which in turn reduces blemishes and visible pore size. It also reduces facial redness by improving microcirculation, which means moving the blood inside the capillaries away from the face to reduce visible redness. It also has the ability to strengthen the natural lipid barrier of the skin by encouraging ceramide production (the building blocks which seal our skin cells together), which in turn increases the hydration within the epidermis. Lastly, niacinamide works to help reduce hyperpigmentation by blocking melanin from being deposited on the skin cells.

niacinamide

palmitoyl oligopeptide

palmitoyl tetrapeptide

For the first time, this powerful vegan formula combines patented Alguronic Acid, our breakthrough anti-aging discovery, with nourishing Microalgae Oil, both naturally sourced and sustainably produced, and a potent Vitamin C derivative* to help visibly brighten skin, minimize fine lines and wrinkles. The most fragile skin texture appears strengthened and skin’s youthful, even radiance is revealed.

This serum addresses hyperpigmentation, uneven skin tone, and fine lines. Niacinamide and Tranexamic Acid work to brighten and even out the complexion, while Peptides and Hyaluronic Acid plump fine lines and hydrate the skin.

Adenosine is a well-researched anti-ageing and soothing ingredient. It is produced naturally in the body, but can also be derived from yeast. It works by stimulating the skin's own collagen production process, to reduce the appearance of wrinkles. It also has anti-inflammatory and barrier repair benefits, so is a fantastic multi-functional skincare ingredient.

adenosine

Asiatic acid is one of the active constituents found in Centella Asiatica (also known as Gotu Kola or Tiger grass). This plant has been used for centuries in Eastern medicine for it’s healing properties.

asiatic acid

Centella Asiatica (also known as Gotu Kola or Tiger grass) has been used for centuries in Eastern medicine for its healing properties. It contains phytochemicals which research shows can stimulate blood flow, strengthen the skin and provide antioxidant protection, all of which combined accelerate the wound healing process.

It is also believed to have the ability to stimulate the fibroblasts to produce type 1 collagen, which further supports wound healing as well as providing anti-ageing benefits. Collagen is also a protein whose production decreases with age, and is essential for maintaining skin firmness & smoothness, so this collagen-boosting property gives the added benefit of reducing wrinkles and firming the skin. It has also been shown to stimulate the production of hyaluronic acid in the skin, another molecule whose production slows with age, but is essential for keeping skin looking hydrated, plump & youthful.

Asiaticoside is one of the active constituents found in Centella Asiatica (also known as Gotu Kola or Tiger grass). This plant has been used for centuries in Eastern medicine for it’s healing properties.

asiaticoside

bakuchiol

Bakuchiol has been dubbed as ‘nature’s retinol’ due to its ability to achieve some of the same skin benefits (without the side effects). Studies have shown this plant active, when used twice daily, to result in visible improvements in wrinkle depth, skin smoothness, elasticity & uneven skin tone.

centella asiatica

Copper peptide is used in skincare as an anti-ageing ingredient. As with most peptides, it works by activating a receptor in the skin to perform a certain function, e.g. produce more collagen. Studies have shown copper peptide to have a positive impact on skin density, firmness and depth of fine lines and wrinkles.

copper peptide

Edelweiss is a flowering plant, from the same family as the Daisy, that grows at high altitudes. It is used in skincare for its antioxidant and soothing properties, which is down to the presence of lignans. Lignans are a type of low weight polyphenol which can interact with our cells to offer a beneficial effect.

edelweiss extract

green tea extract

Green Tea is a natural plant extract, rich in polyphenols, also known as catechins. Green Tea is particularly high in the catechin Epigallocatechin-3-gallate (EGCG), which is a powerful antioxidant, meaning it can neutralise free radicals to prevent them causing damage within the skin. It is one of the most well researched natural plant extracts used in skincare, with studies also showing it to have an anti-inflammatory and anti-microbial effect.

Madecassic acid, a pentacyclic triterpene by classification, is one of the active constituents found in Centella Asiatica (also known as Gotu Kola or Tiger grass). This plant has been used for centuries in Eastern medicine for it’s healing properties.

madecassic acid

madecassoside

Tranexamic acid is a synthetic derivative of the amino acid lysine, which is used in skincare to treat hyperpigmentation & post-inflammatory acne scarring. Studies have shown this to be as effective as the gold standard prescription ingredient hydroquinone, without any of the associated irritation, based on a panel with medium-toned skin (50 women of Iranian descent). It is believed to work by suppressing some of the mechanisms in the skin, which lead to the production of excess melanin.

tranexamic acid

Not all supers wear capes. Some come in bottles.
 We put the ‚Äúsuper‚Äù in serum by supercharging this formula in every way. Antioxidants, adaptogens, and botanicals unite to deliver a brighter, more even complexion in just a few drops. Regular use strengthens your skin's surface, restores visible skin damage and smoothes fine lines. Kryptonite, who?
 What's so special?
 
 Brightens skin tone, fights hyperpigmentation, and boosts skin barrier.
 Enriched with Niacinamide, Tranexamic Acid, Vitamins C & E, Peptides, Bakuchiol, Galactomyces Ferment, Hyaluronic Acid, Squalane, Centella, Green Tea, Ginger, Ginseng.
 Formulated with Dermatologists for all skin types. Fragrance Free. Cruelty Free. Vegan.
 
 |--split--|
 Dispense one pump and pat onto clean skin. Use AM & PM.
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 Hero ingredients: Niacinamide, Tranexamic Acid, Vitamins C & E, Peptides, Bakuchiol, Galactomyces Ferment, Hyaluronic Acid, Squalane, Centella, Green Tea, Ginger, Ginseng. 
 Ingredients: Galactomyces Ferment Filtrate, Aqua, Niacinamide, Butylene Glycol, Propanediol, 1,2-Hexanediol, Tranexamic Acid, Glycerin, Squalane, Sodium Polyacryloyldimethyl Taurate, Sodium Stearoyl Glutamate, Inulin Lauryl Carbamate, Betaine, Chamomilla Recutita (Matricaria) Flower Powder, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Ethylhexylglycerin, Adenosine, Disodium EDTA, Sodium Hyaluronate, Citric Acid, Panax Ginseng Root Extract, Leontopodium Alpinum Callus Culture Extract, Camellia Sinensis Leaf Extract, Bakuchiol, Zingiber Officinale Root Extract, 3-O-Ethyl Ascorbic Acid, Tocopherol, Centella Asiatica Extract, Portulaca Oleracea Extract, Madecassoside, Copper Tripeptide-1, Madecassic Acid, Asiaticoside, Tripeptide-1, Palmitoyl Pentapeptide-4, Dipeptide-2, Asiatic Acid, Oligopeptide-1, Asiatic Acid

Gluten free

Demo

This serum targets multiple signs of ageing, including wrinkles, uneven skin tone, and loss of firmness. It contains MATRIXYL 3000 PLUS™ and Pro-Retinol to support skin renewal and improve elasticity. Antioxidants and brightening agents enhance radiance and protect against environmental stressors.

Gluconolactone is a poly hydroxy acid (PHA). PHAs work by gently dissolving the keratin that binds our outermost layer of skin cells, encouraging the natural exfoliation process of the skin, leading to smoother, clearer skin. This process also encourages new skin cell generation in the basal layer of the epidermis, a process which naturally slows with age, so with repeated use this can have an overall anti-ageing effect on the skin. Gluconolactone has also been shown to inhibit the enzyme elastase, which breaks down elastin in the skin (an essential protein produced by the fibroblasts), leading to sagging of the skin.

PHAs are much larger in molecular weight vs AHAs so they cannot penetrate the skin as fast or as far, which therefore makes more gentle & suitable for more sensitive skin types, including those with rosacea-prone skin. Gluconolactone is also especially good for drier skin types as it also has natural humectant qualities, meaning it draws water towards it, hydrating the skin from within. 

gluconolactone

Polyhydroxy acids (PHAs) work by gently dissolving the keratin that binds our outermost layer of skin cells, encouraging the natural exfoliation process of the skin, leading to smoother, clearer skin. This process also encourages new skin cell generation in the basal layer of the epidermis, a process which naturally slows with age, so with repeated use this can have an overall anti-ageing effect on the skin. Gluconolactone has also been shown to inhibit the enzyme elastase, which breaks down elastin in the skin (an essential protein produced by the fibroblasts), leading to sagging of the skin.

PHAs are much larger in molecular weight vs AHAs so they cannot penetrate the skin as fast or as far, which therefore makes more gentle & suitable for more sensitive skin types, including those with rosacea-prone skin. Gluconolactone is also especially good for drier skin types as it also has natural humectant qualities, meaning it draws water towards it, hydrating the skin from within. 

Vitamin A derivative. It is broken down in the body to retinol, and then into retinaldehyde, then again into retinoic acid, the active form recognised by the body to trigger it’s skin benefits.

retinyl palmitate

No7 Lift & Luminate TRIPLE ACTION serum is clinically proven to visibly reduce the appearance of wrinkles, giving you a more even-looking skin tone, leaving skin feeling noticeably firmer. With 3x the concentration of key No7 booster serum age-defying actives, this fast-absorbing, non-greasy formula works to leave skin feeling firmer, lifted and visibly brighter looking, for a luminous and healthy-looking glow. ​Skin looks healthier and more radiant instantly. After 2 weeks, skin looks younger; wrinkles appear visibly reduced, skin feels noticeably firmer, and skin tone looks more even. What Else do You Need to Know: 85% of women* saw better age-defying results when adding No7 Lift & Luminate serum to their regime. 3x the concentration of key No7 age-defying actives. Formulated with MATRIXYL 3000 PLUS™, our next-generation age-defying peptide technology, Pro Retinol to support the skin's renewal process and Antioxidants to protect your skin from key signs of ageing. Skin looks healthier and more radiant instantly, pores are less noticeable. After 2 weeks, skin looks younger; wrinkles appear visibly reduced, skin feels noticeably firmer, and skin tone looks more even. Suitable for sensitive skin. Its fast-absorbing, non-greasy formula makes it the perfect first step in your makeup routine. The silky texture is easy to apply, absorbs quickly and is pleasant to use. *Consumer testing on 182 UK women over 8 weeks. Formulated With: Firming Complex: a hydrating blend of Hibiscus Peptides and Hyaluronic Acid, this serum leaves skin feeling firmer, lifted and looking visibly younger. Brightening Complex: with our unique blend of Sophora, Emblica and Vitamin C, this serum targets the appearance of pigmentation, for an even-looking skin tone and a radiant glow. MATRIXYL 3000 PLUS™: our next-generation age-defying peptide technology. Pro-Retinol. This serum supports the skin's renewal process to help reduce the appearance of the key visible signs of ageing. Antioxidant Complex with Mulberry and Ginseng root extracts: helps protect your skin from the key signs of ageing, for skin that looks younger for longer. Vitamins A, C & E: this serum gives a radiant glow for healthy-looking skin.

dehydration

dryness

This sheet mask delivers a concentrated dose of age-defying ingredients, targeting fine lines, uneven tone, and dullness. It features Matrixyl 3000 Plus for anti-wrinkle benefits, hyaluronic acid for hydration, and vitamin C for brightening.

Panthenol is a form of Vitamin B5, which is converted into Pantothenic acid within the epidermis when applied topically. Its main benefit in cosmetics is as a humectant, meaning it can draw water molecules to it, hydrating and plumping the area it has been applied to.

Panthenol also supports the natural lipid barrier of the skin, by encouraging the production of a precursor to fatty acids & sphingolipids, both of which are essential parts of the skin barrier. This mechanism helps to moisturise the skin by reducing trans-epidermal water loss (TEWL), therefore retaining more moisture within the skin. This also helps to reduce inflammation in dry or broken skin, as an intact skin barrier will prevent potential irritants from getting into the epidermis.

panthenol

Vitamin B5 is as a humectant, meaning it can draw water molecules to it, hydrating and plumping the area it has been applied to. It also supports the natural lipid barrier of the skin, by encouraging the production of a precursor to fatty acids & sphingolipids, both of which are essential parts of the skin barrier. This mechanism helps to moisturise the skin by reducing trans-epidermal water loss (TEWL), therefore retaining more moisture within the skin. This also helps to reduce inflammation in dry or broken skin, as an intact skin barrier will prevent potential irritants from getting into the epidermis.

Sodium lactate is a salt produced by the fermentation of lactic acid. It acts as a humectant in the skin, drawing water molecules from the atmosphere towards it to plump and hydrate. It is present in the skin’s natural moisturising factor (NMF), as both sodium and lactate. Studies have shown that lactate levels in the stratum corneum directly correlate with the hydration levels within the skin, with low levels resulting in dry, rough, flaky skin. Applying this ingredient topically helps the natural water-binding capacity of the epidermis, resulting in smoother, softer, more hydrated skin.

sodium lactate

1 week's worth of age-defying serum ingredients in 1 mask. Instantly, skin looks more radiant, feels nourished, and texture feels improved. After 2 weeks, the appearance of fine lines is visibly reduced, skin feels firmer and looks more even*. See even better results after 4 weeks when used 2-3 times per week with your daily No7 age-defying skincare routine. Formulated with: Matrixyl 3000 Plus: No7's powerful anti-wrinkle peptide technology. Firming Complex with Hyaluronic Acid and Hibiscus to re-plump and smooth the skin. Brightening Complex with Vitamin C. Provides 7x concentration of serum ingredients to the skin in just 20 minutes and is designed to adhere seamlessly to facial contours with ear hooks for improved delivery of active ingredients. *Consumer testing.

This cult multi-functional retinoid serum targets both congested skin and signs of ageing, including fine lines, wrinkles, and uneven skin tone. The inclusion of retinal, a potent form of vitamin A, helps accelerate cell turnover and improve skin texture. Hyaluronic acid and squalane provide hydration and support the skin barrier.

mineral uv filters

retinaldehyde

This cult retinal serum targets multiple signs of ageing, including fine lines, wrinkles, and uneven skin tone. The inclusion of retinal, a potent form of vitamin A, helps accelerate skin cell turnover and improve texture. Hyaluronic acid and squalane provide hydration and support the skin barrier to improve tolerance of the formula. 

I have chosen this fragrance-free, mineral SPF for your daily regime to protect against uv. It's a super gentle formula so a great option for more sensitive skin.

Caffeic acid is a powerful naturally-occurring antioxidant found in most plants. It is able to protect the skin by neutralising damage-causing free radicals. Studies have also shown this ingredient to also have an anti-inflammatory effect within the skin, which can have a beneficial effect on acne, redness and preventing premature ageing.

Caffeic acid

Known as FernBlock, this is a patented active from Heliocare, developed alongside Harvard medical school. It is derived from a tropical fern native to South America, and works by protecting against UVB-induced sunburn, as well as protecting against UVA and Infrared wavelengths. The active is also able to support cell renewal and protect from cumulative damage caused by sun exposure (such as ageing and DNA damage). It is an antioxidant, protecting against free radicals, and has been shown to boost production of collagen, elastin and hyaluronic acid in the skin.

FernBlock

Ferulic acid is a naturally occurring acid found in plants, such as bran. It’s used in skincare for its antioxidant properties, meaning it can neutralise free radicals before they can cause any cellular damage. It has also been shown to stabilise Vitamins C and E when used in combination, resulting in a boost in their efficacy vs being used without the addition of Ferulic acid.

ferulic acid

Heliocare 360º Mineral Tolerance Fluid SPF 50 is a photoprotector formulated with 100% physical filters and very broad coverage against UVB, UVA, IR-A and visible. It is for normal/ combination skins and those especially indicated for a sensitive and intolerant skin. It has an almost invisible finish to suit everyone. Its 360 ° formula combines the exclusive Fernblock® FC technology alongside other active ingredients that guarantee photoimmunoprotection, intense antioxidant and restorative action against sun damage.

These are all mineral-based sunscreen formulas, which work by creating a reflective shield across the skin, which uv cannot penetrate.

Mineral sunscreen picks

This mineral sunscreen contains a blend of titanium and zinc oxides to offer broad spectrum protection against both UVA and UVB rays. The formula is non-comedogenic and also includes hyaluronic acid to hydrate and niacinamide to brighten and balance.

This high protection SPF50 fluid not only protects against UVA and UVB, but also against infra-red and blue light, which can also cause damage to the skin (blue light is emitted from the sun, as well as from mobile phones/computer screens). The formula also includes FernBlock technology to provide antioxidant protection and intense skin repairing benefits. In terms of protection, Heliocare's 360 range offers some of the most advanced formulas on the market. Fragrance free.

I have chosen this gentle foaming cleanser for your daily routine. Perfect for cleansing without any stripping feeling, leaving the skin feeling soft and nourished.

camellia sinensis (green tea) leaf extract

Natural oil rich in linoleic acid, an essential fatty acid, which cannot be produced naturally by the body and which helps support the lipid barrier of the skin, minimising water loss to keep skin soft, smooth and moisturised.

carthamus tinctorius (safflower) seed oil

moringa oleifera seed extract

Moringa seeds contain a wealth of over 30 antioxidants, helping to provide protection against free radical damage. It also contains Vitamina A, C and E and is thought to have skin soothing abilities.

Silk Amino Acids are potent antioxidants that provide trace nutrients and nourish the skin. They function as a humectant that draws water and enhances moisture absorption to revitalise and hydrate skin. The new addition of 4X Silk Amino Acids, alongside 10% more nourishing ingredients to prevent skin from drying out, makes our new formula even more suitable for very dry and sensitive skin.

This customer-favourite texture transforms from rich-thick gel into an enveloping gentle foam, that leaves skin feeling soft, deeply cleansed, and prepared for the next step of your routine.

These gentle formulas will cleanse without disrupting the natural lipid barrier, so skin is left clean, hydrated and balanced.

Ethyl Ascorbic Acid

What is Ethyl Ascorbic Acid?

What does Ethyl Ascorbic Acid do?

Who is Ethyl Ascorbic Acid good for?

Who should avoid Ethyl Ascorbic Acid?

Ethyl Ascorbic Acid

What is Ethyl Ascorbic Acid?

What does Ethyl Ascorbic Acid do?

Who is Ethyl Ascorbic Acid good for?

Who should avoid Ethyl Ascorbic Acid?

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