How the beauty industry is evolving and how Renude Skin Chat can help support this transition
At the start of April, Renude co-hosted a breakfast event with The Future Laboratory — one of the UK’s leading luxury trend forecasting agencies — at Curve Club in Old Street.
We were joined by a room of brand leaders, retailers and industry insiders to explore the future of consumer behaviour and the growing role of AI in skincare. One of the big themes was trust: both in technology and in the brands who adopt it.
73% of people now trust outputs generated by generative AI.
This trust is rising fastest among Gen Z, a demographic already fluent in chat interfaces and daily users of tools like ChatGPT, Google Gemini and DeepSeek. Almost everyone in the room said they use it every day — clear evidence of just how quickly conversational AI has entered the mainstream. Typing a question and getting a clear, tailored response is now an expected digital behaviour, not a novelty.
66% of customers expect brands to understand their individual needs.
That expectation is reshaping how businesses engage online. Personalised experiences are no longer a ‘nice to have’ — they’re essential to drive loyalty and retention.
To bring that point to life, we wrapped the session with a live demo of Renude’s latest innovation: Skin Chat AI.
This tool gives customers real-time, expert-level skincare support through a conversational interface — and it’s available to license for brands and retailers. In the demo, we showed how a customer might ask for a swap for a product they already use. From there, Skin Chat AI guided them through a visual skin analysis, helped them build a new routine, and answered practical questions like which two products to prioritise buying today.
It’s not just about recommendations — it’s about building confidence, trust, and clarity in the skincare journey.
If you’d like to see Skin Chat AI in action, book a demo to explore how it can integrate with your brand.
Complete our quick quiz, then upload photos or book a video call (priced at £20 or £35)
Our award-winning AI analyses your skin before your aesthetician creates your personalised routine
Message your aesthetician with any questions and check-in as your skin changes for ongoing advice