CASE STUDY
Nip + Fab x Renude
Scaling expert skin advice
Discover how Nip + Fab achieved a 16% conversion rate and 42% uplift in average order value from Renude Skin Chat
The Results
16%
conversion rate from open chat to purchase
+42%
uplift in average order value
68%
of people that engage leave email
>70%
reduction in incoming CX tickets
related to products, ingredients, and routine building
At Nip+Fab, we do the science so our customers can see the results. Renude allows us to extend that same level of expertise to every shopper, instantly. It cuts through the noise for customers who want simple, credible solutions without needing to be a skincare expert or spend hours researching routines
The Challenge
Nip + Fab has long been known for its results-driven, ingredient-led formulas. With this success came a predictable operational challenge: customers wanted personalised help—every day, at every hour.
The brand was experiencing a rapid influx of questions across their channels:
Nip + Fab knew that providing this level of advice dramatically improved conversion and order value, but scaling a team of expert advisors wasn’t feasible. As DTC performance became an even higher priority, they needed a way to:
Convert more shoppers to sales on-site- Increase routine uptake / number of products purchased in a single transaction
- Drive higher re-purchase rates
- Maintain the high quality CX advice and ingredient expertise that the brand is known for
Why Renude
In 2025, Nip + Fab's head of CX, Syhem Hattabi attended the Renude press launch. Sitting in front row, she asked Pippa questions around how the tech understands skincare ingredients and routine layering, to better understand and verify how well the tech understood those things in detail.
- Differentiates between similar skincare formulas
- Understands concentrations of active ingredients within those products
- Applies dermatology-backed skin and ingredient logic
- Assesses skin concerns with nuances
- Delivers personalised advice, recommended routines with personalised instructions at scale
As someone deeply versed in skincare science and customer behaviour, Syhem was impressed by the intelligence, accuracy and depth Renude demonstrated—both in ingredient knowledge and in personalised communication with customers.
She signed Nip + Fab up the same month.
The Solution
A digital skin advisor built for a luxury audience. Renude created a fully brand-aligned Nip+Fab Skin Advisor, designed to:
- Provide premium, high-touch guidance
- Reflect Nip+Fab’s sophisticated tone of voice
- Surface brand USPs naturally and intelligently
- Deliver clinically grounded, personalised routines
- Create the feeling of having a dermatologist in your pocket
The experience fit seamlessly with Nip+Fab’s aesthetic—minimal, sleek, confident—while empowering shoppers with credible, expert-level advice.
The Partnership
The Nip+Fab x Renude partnership demonstrates how luxury beauty brands can:
- Scale expert guidance without compromising on tone
- Replace generic tools with brand-true intelligence
- Convert discerning shoppers by giving them confidence, clarity and credibility
- Transform routine-finding into a premium digital experience
Renude empowers Nip+Fab to deliver the elevated, trusted, expert-led service their audience expects-every single time.
Transform your customer journey with Skin Chat AI
- Increase conversion + AOV
- Capture first party customer data
- Scalable, 24/7 customer service
LinkedIn© 2025 Renude. All rights reserved.
© 2025 Renude. All rights reserved.