Glycerin is a humectant present in all natural lipids. It works to attract water molecules towards it, plumping & hydrating the applied area, resulting in smooth, soft, hydrated skin. It is one of the most widely used humectants in skincare, due to it’s high performance and broad availability (making it very cost-effective). Recent research has shown that it’s ability to penetrate the layers of the skin is superior to that of low molecular weight hyaluronic acid, making it a brilliant choice for overall skin hydration, and suitable for all skin types.