Ella & Jo AI Skincare Case Study

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The Results

+57%

increase in conversion for customers that engage

+73%

uplift in average order value

77%

opt-in to email marketing

4.0 units

average basket size for purchases post-diagnostic

The Challenge

Ella & Jo is a fast-growing Irish skincare brand known for creating results-driven products that are simple, effective, and designed for real life. With a loyal customer base and a growing catalogue of SKUs, Ella & Jo was looking for a smarter way to guide new customers through their product range while delivering a high-converting, personalised experience.

As Ella & Jo scaled, they encountered a common challenge among high-growth beauty brands:

New customers were often unsure which products were right for them.
The existing product discovery journey lacked personalisation.
Education was needed, but challenging to deliver in an engaging format.

Ella & Jo needed a solution that could scale expert-level skincare guidance across all site visitors — without increasing customer support headcount.

Why Renude

Ella&Jo had an existing quiz tool, but they were keen to enhance the experience. The aspects that drew them to Renude were;

The detailed level of education provided with each product recommendation.
The visual analysis to help consumers understand their skin.
The high rate of email marketing opt-in experienced by other brands.

The Solution

Renude deployed its AI Skin Routine technology on the Ella & Jo website. The embedded experience acts like a digital skincare expert, guiding customers through:

A quick, intelligent onboarding journey based on skin goals and concerns.
A personalised routine of recommended Ella & Jo products, matched to real-world skincare needs.
Transparent, expert-backed rationale for each product recommendation.

All powered by Renude’s proprietary AI — trained on 5 years of real consumer skin data and validated by Harley Street dermatologists.

The Partnership

Ella&Jo’s implementation of Renude AI-powered Skin Routine technology, resulted in performance that exceeded expectations. The partnership was designed to offer;

Personalised routines for every customer
Educational content about each product and ingredient
An engaging customer journey to drive email opt-in sentiment

The results demonstrate the powerful commercial impact of personalised experiences when they are grounded in expert-level intelligence and customer-centric design.