Alpha H

Renude

blackheads

dull skin

enlarged pores

fine lines

scarring

uneven texture

I have chosen this cult exfoliating toner as an add-on boost to your regime, to tackle fine lines, blackheads, and enlarged pores. The key ingredient is 5% glycolic acid which works to resurface the skin to leave it smoother and brighter.

Glycolic acid is an alpha hydroxy acid (AHA), derived from sugar cane. AHAs work by dissolving the keratin binding the outermost layer of skin cells, speeding up the skin’s natural exfoliation process. This leads to smoother, brighter, clearer skin, whilst reducing skin discolouration & fine lines/wrinkles with continued use.

Glycolic acid has the smallest molecular weight of all the AHAs, meaning it can penetrate the skin quickest, producing the fastest results, but also most likely to cause skin sensitivity, so it is best for those with fairly tolerant skin types.

glycolic acid

Transform your skin with Liquid Gold, an award-winning revolutionary resurfacing treatment that uses a state of the art, low pH delivery system to effectively diminish wrinkles, pigmentation and sun damage. Clarifies and brightens the complexion. Reduces the appearance of pigmentation, sun damage, fine lines and wrinkles. Works as a toner, exfoliator, serum, and moisturiser. Increases moisture within the skin.

dark circles

eye bags

undereye wrinkles

I have chosen this nourishing eye cream to hydrate the skin around the eye area, and reduce the appearance of fine lines and wrinkles, dark circles and eye bags.

acetyl tetrapeptide

Many peptides function as anti-ageing ingredients in skincare, due to their ability to fit specific receptors in the body to trigger anti-ageing responses. This includes mechanisms like collagen production, cell regeneration or even blocking muscle contractions to smooth expression lines. Peptides are made up of amino acids, and are unique in shape, with a huge variety available to target specific responses in the body.

Allantoin occurs naturally in the body, but can also be derived from the root of the Comfrey plant or Chamomile, or produced synthetically. It is used in skincare for its ability to promote wound healing and healthy tissue growth, by stimulating the fibroblasts in the dermis to produce collagen and elastin fibres, essential tissues for skin regeneration and healing. Allantoin has also been shown to have soothing and anti-irritant properties, which is thought to be down to its ability to form complexes with irritating agents, thus preventing them from activating inflammatory mechanisms within the skin.

allantoin

Gluconolactone is a poly hydroxy acid (PHA). PHAs work by gently dissolving the keratin that binds our outermost layer of skin cells, encouraging the natural exfoliation process of the skin, leading to smoother, clearer skin. This process also encourages new skin cell generation in the basal layer of the epidermis, a process which naturally slows with age, so with repeated use this can have an overall anti-ageing effect on the skin. Gluconolactone has also been shown to inhibit the enzyme elastase, which breaks down elastin in the skin (an essential protein produced by the fibroblasts), leading to sagging of the skin.

PHAs are much larger in molecular weight vs AHAs so they cannot penetrate the skin as fast or as far, which therefore makes more gentle & suitable for more sensitive skin types, including those with rosacea-prone skin. Gluconolactone is also especially good for drier skin types as it also has natural humectant qualities, meaning it draws water towards it, hydrating the skin from within. 

gluconolactone

Polyhydroxy acids (PHAs) work by gently dissolving the keratin that binds our outermost layer of skin cells, encouraging the natural exfoliation process of the skin, leading to smoother, clearer skin. This process also encourages new skin cell generation in the basal layer of the epidermis, a process which naturally slows with age, so with repeated use this can have an overall anti-ageing effect on the skin. Gluconolactone has also been shown to inhibit the enzyme elastase, which breaks down elastin in the skin (an essential protein produced by the fibroblasts), leading to sagging of the skin.

PHAs are much larger in molecular weight vs AHAs so they cannot penetrate the skin as fast or as far, which therefore makes more gentle & suitable for more sensitive skin types, including those with rosacea-prone skin. Gluconolactone is also especially good for drier skin types as it also has natural humectant qualities, meaning it draws water towards it, hydrating the skin from within. 

Niacinamide, also known as Vitamin B3 and Nicotinamide, has many skincare benefits. Firstly, it regulates sebum production in the skin, which in turn reduces blemishes and visible pore size. It also reduces facial redness by improving microcirculation, which means moving the blood inside the capillaries away from the face to reduce visible redness. It also has the ability to strengthen the natural lipid barrier of the skin by encouraging ceramide production (the building blocks which seal our skin cells together), which in turn increases the hydration within the epidermis. Lastly, niacinamide works to help reduce hyperpigmentation by blocking melanin from being deposited on the skin cells.

niacinamide

palmitoyl tripeptide

Panthenol is a form of Vitamin B5, which is converted into Pantothenic acid within the epidermis when applied topically. Its main benefit in cosmetics is as a humectant, meaning it can draw water molecules to it, hydrating and plumping the area it has been applied to.

Panthenol also supports the natural lipid barrier of the skin, by encouraging the production of a precursor to fatty acids & sphingolipids, both of which are essential parts of the skin barrier. This mechanism helps to moisturise the skin by reducing trans-epidermal water loss (TEWL), therefore retaining more moisture within the skin. This also helps to reduce inflammation in dry or broken skin, as an intact skin barrier will prevent potential irritants from getting into the epidermis.

panthenol

Vitamin B5 is as a humectant, meaning it can draw water molecules to it, hydrating and plumping the area it has been applied to. It also supports the natural lipid barrier of the skin, by encouraging the production of a precursor to fatty acids & sphingolipids, both of which are essential parts of the skin barrier. This mechanism helps to moisturise the skin by reducing trans-epidermal water loss (TEWL), therefore retaining more moisture within the skin. This also helps to reduce inflammation in dry or broken skin, as an intact skin barrier will prevent potential irritants from getting into the epidermis.

Sodium hyaluronate is the sodium salt of hyaluronic acid (a polysaccharide which occurs naturally in the body), created to improve the ingredient stability. It works as an extremely powerful humectant, able to attract 1000x its own weight in water, to immediately plump and hydrate the area it is applied to. The body’s own production of hyaluronic acid slows with age, so supplementing this ingredient in topical formulations helps to support the skin’s natural moisture-binding, anti-ageing mechanisms.

sodium hyaluronate

Hyaluronic acid is a polysaccharide which occurs naturally in the body. Hyaluronic acid works as an extremely powerful humectant, able to attract 1000x its own weight in water, to immediately plump and hydrate the area it is applied to. The body’s own production of hyaluronic acid slows with age, so supplementing this ingredient in topical formulations helps to support the skin’s natural moisture-binding, anti-ageing mechanisms.

Absolute Eye Complex is a lifting and perfecting serum uniquely designed to be applied to lash level and over the entire eyelid to combat dark circles, dark shadows, eye bags, hooded lids and fine lines. With continued use, the need for an under eye concealer is reduced as swelling and dark circles are minimised
Fine lines, wrinkles and crows feet become less visible as the skin is plumped and moisturised.

barrier support

dehydrated skin

ultra dry skin

I have chosen this nourishing cream cleanser to support your skins natural barrier whilst providing a gentle cleanse. Perfect for drier, more sensitive skin types, or those incorporating stronger actives into their routine and need to keep it simple with their cleanser step.

aloe barbadensis leaf extract

Aloe vera has been used for millennia as a natural medicine across many regions of the world, with references as early as Cleopatra using it as part of her beauty routine. It contains around 75 active constituents, including Vitamins A,C & E to provide antioxidant protection, 8 enzymes to inhibit inflammatory processes in the body and 9 different minerals to support the body’s natural functioning. It also includes sugars to provide hydrating humectant properties, fatty acids to provide anti-inflammatory & antiseptic properties, and hormones to promote wound healing. 

Tocopheryl acetate is a specific form of the fat-soluble Vitamin E, with improved stability vs. Tocopherol. Vitamin E is found naturally in our own skin, and it’s main benefit is to offer powerful antioxidant protection against pollution and free radical damage. It also helps to support our skin’s natural lipid barrier, which in turn improves the hydration levels within the epidermis, as water loss through the skin is minimised.

tocopheryl acetate

Vitamin E is a fat-soluble Vitamin contained in many plant oils, or can also be produced synthetically. Vitamin E is found naturally in our own skin, and it’s main benefit is to offer powerful antioxidant protection against pollution and free radical damage. It also helps to support our skin’s natural lipid barrier, which in turn improves the hydration levels within the epidermis, as water loss through the skin is minimised.

A creamy multi-tasking cleanser made with luxurious Vitamin E and Aloe Vera. This gentle non-stripping formula corrects the skin's natural pH balance, preparing skin for optimal ingredient absorption.

blemishes

I have chosen this gentle clarifying cleanser for you to tackle congestion in the skin. It contains soothing Aloe to calm inflammation, alongside salicylic acid to unblock pores, niacinamide to regulate sebum production and oils of thyme & eucalyptus to purify, making it a great choice for congested, irritated skin.

aloe barbadensis leaf juice

Salicylic acid is a beta hydroxy acid (BHA), which occurs naturally in willow bark. Salicylic acid works as an exfoliating acid to dissolve the keratin that binds the outermost layers of the skin, encouraging the natural exfoliation process of the skin.

Due to its oil-soluble form, salicylic acid can penetrate inside the pore, to clear out dead skin cell build up and prevent comedones (blocked pores) from occurring, or acne-causing bacteria to overpopulate within the pore. This P.Acnes bacteria is anaerobic so needs an oxygen-free environment to thrive, and thus require a pore to be blocked.

salicylic acid

Specifically designed to combat infection, pimples and pustules while reducing inflammation and red blemishes, this invigorating gel cleanser deep cleans, cools and purifies the skin. Aromatic Thyme, Tea Tree and Eucalyptus minimise bacteria whilst Willowbark and Vitamin B3 work to reduce excess oil, pore congestion and comedones.

daily protection

This is a great all-round protective day cream formula for you. It contains Glycerin and Vitamin B5 (Panthenol) to hydrate the skin, and antioxidant Vitamin E to protect against free radicals, so skin is nourished, as well as protected from UV with a high factor SPF50.

Glycerin is a humectant present in all natural lipids. It works to attract water molecules towards it, plumping & hydrating the applied area, resulting in smooth, soft, hydrated skin. It is one of the most widely used humectants in skincare, due to it’s high performance and broad availability (making it very cost-effective). Recent research has shown that it’s ability to penetrate the layers of the skin is superior to that of low molecular weight hyaluronic acid, making it a brilliant choice for overall skin hydration, and suitable for all skin types.

glycerin

Tocopherol, aka Vitamin E, is a fat-soluble Vitamin contained in many plant oils, or can also be produced synthetically. Vitamin E is found naturally in our own skin, and it’s main benefit is to offer powerful antioxidant protection against pollution and free radical damage. It also helps to support our skin’s natural lipid barrier, which in turn improves the hydration levels within the epidermis, as water loss through the skin is minimised.

tocopherol

Alpha-H's daily moisturiser provides waterproof, broad-spectrum sun damage protection at SPF 50+, without feeling heavy or looking chalky on your skin. Suitable for all skin types, even combination/oily, Daily Essential Moisturiser SPF 50+ strikes the perfect balance between long-lasting hydration and a non-greasy, barely-there texture making it the perfect base for make up. A brilliant daily solution to seriously protecting your skin.

I have chosen this ultra-hydrating, lightweight formula for you to support your skin's natural barrier, preventing dehydration and improving overall skin texture and radiance.

algin

Algae is an incredibly interesting natural ingredient source. It is essentially an underwater plant, designed to get its food from sunlight, much like any other plants, although from much more challenging conditions. There are many types of algae (kelp, laminaria, microalgae), but in general in all its forms it acts as a powerful antioxidant, protecting from free radical damage, as well as being able to hydrate the skin and deliver naturally-occurring vitamins into the skin.

Sodium Acetylated Hyaluronate is a modified version of Hyaluronic acid, where some of the water-soluble branches are replaced with partly non-water soluble groups. This supposedly improves its ability to retain water, as well as having better skin affinity, meaning it attaches to the outer layer of the skin to maximise surface hydration.

sodium acetylated hyaluronate

Urea is humectant ingredient found in the skin’s natural moisturising factor (NMF), making up around 7-8% of the total composition. Its humectant properties mean it can bind to water molecules in the atmosphere, drawing them to it, and in turn plumping and hydrating the skin. Research also shows that Urea has a mild exfoliating action on the skin, encouraging the removal of dead cells which results in smoother, healthier, more hydrated skin.

urea

vaccinium myrtillus leaf extract

Bilberry is a natural fruit, rich in antioxidants to protect from free radical damage.

A ground-breaking alternative to dermal fillers, this intense hydrating serum visibly firms, plumps and revitalises the complexion. Eight synergistic anti-ageing ingredients, including multi-weighted forms of Hyaluronic Acid, transform the appearance of dull, tired and dehydrated skin to restore radiance and elasticity whilst reducing the appearance of expression lines, wrinkles and crow’s feet. Hyaluronic 8 is a ground-breaking alternative to more invasive treatments which features eight multi-weighted hydrating ingredients, including exciting next generation flash filling Hyaluronic Acid, PrimalHyal Ultrafiller™.

I have chosen this exfoliating treatment for you to boost your daily skincare routine. Used weekly, this helps to reduce fine lines and wrinkles, even out skin tone and refine overall texture.

aloe barbadensis extract

Ferulic acid is a naturally occurring acid found in plants, such as bran. It’s used in skincare for its antioxidant properties, meaning it can neutralise free radicals before they can cause any cellular damage. It has also been shown to stabilise Vitamins C and E when used in combination, resulting in a boost in their efficacy vs being used without the addition of Ferulic acid.

ferulic acid

Lactic acid is an alpha hydroxy acid (AHA), which occurs naturally in the body, as well as being found in dairy products, but is typically derived synthetically for cosmetics today.

AHAs work by dissolving the keratin binding the outermost layer of skin cells, speeding up the skin’s natural exfoliation process. This leads to smoother, brighter, clearer skin, whilst reducing skin discolouration & fine lines/wrinkles with continued use.  

lactic acid

shea butter

Shea butter is the natural butter of the shea nut, which grows in West Africa. It is high in fatty acids and vitamins, so works to support the natural lipid barrier of the skin, reducing water loss via the epidermis to keep skin soft, smooth and moisturised.

Squalane is a natural substance usually derived from olives. It is structurally very similar to our skin’s own sebum, so is a great ingredient to support our own natural skin processes. In drier skin, which is naturally lacking in natural sebum, it helps to support the skin barrier to prevent water loss, which results in more hydrated, smooth and plump skin. Due to its sebum-mimicking structure, it is non-comedogenic, meaning it won’t cause breakouts, so is also suitable for oily and acne-prone skin. It can be a great option to reduce any over-stimulation of the sebaceous glands, which can occur with excess cleansing (and make breakouts worse). It also works to support the skin barrier to combat any drying effects caused by ingredients commonly associated with acne treatment, so is a great ingredient for all skin types.

squalane

Liquid Gold Ultimate Perfecting Mask is an advanced home peel which clears and refines pores, reinvigorates collagen production and draws moisture to the surface of the skin. Get the Liquid Gold effect, in just 10 minutes! Removes unwanted dead skin cell buildup. Increases cellular renewal. Maintains a healthy, firmer and more hydrated skin. Promotes even skin tone by exfoliating and lifting surface pigmented cells. Improves radiance and luminosity. Probiotic extract balances skin’s microbiome.

wrinkles

I have chosen this formula as a daily moisturising step, to provide antioxidant protection to the skin whilst addressing the various signs of ageing.

3-0-Ethyl ascorbic acid is a modified version of L-ascorbic acid (pure Vitamin C), designed to improve its stability and skin penetration abilities, to achieve optimum skin benefits. Once absorbed into the skin, the ethyl group is removed, and l-ascorbic acid is returned to its active form, where it can best support the skin to achieve visible brightening & anti-ageing results.

ethyl ascorbic acid

Vitamin C has many skin benefits, including its action as an antioxidant, to neutralise free radicals (reactive molecules with an unpaired electron), preventing them from causing damage to cells within the body. Vitamin C is also involved in the collagen-production process, so provides anti-wrinkle activity through this mechanism. Lastly, Vitamin C inhibits the enzyme tyrosinase, which is involved in melanin-synthesis, and can therefore visibly reduce areas of hyperpigmentation in the skin.

tocopherol acetate

Multivitamin Super Cream optimises cellular function and bolsters the skin’s defence against environmental damage while boosting hydration, providing a unique and multi-disciplinary approach to ageing and lifestyle.

firmness

pigmentation

I have chosen this high-strength brightening serum as part of your morning routine, to target pigmentation, fine lines and wrinkles.

vitis vinifera seed extract

Resveratrol in a polyphenol most famously found in the skin of red grapes, but also occurs naturally in peanuts and certain fruits such as blueberries and cranberries. It is included in skincare for its powerful antioxidant abilities - with research showing it can protect against free radicals, as well as oxidative damage caused by UV. 

Alpha-H Vitamin C Serum embraces new generation technology blended with botanicals and the highly effective hydrating properties of Hyaluronic Acid to deliver superior antioxidant benefits. Excellent skin delivery through the epidermal layer to the active and live cells in the dermal layer. Powerful lightening effect by inhibiting the activity of the enzyme tyrosinase in the melanocyte which prevents the synthesis of melanin. Increases the production of collagen, repairs the activity of collagen and improves the formation of collagen. Powerful repairing and anti-inflammatory serum.

Alpha H Liquid Gold

Description

How to use

Ingredients